Small batches, made by hand
Hollow Creek started in a rented kitchen with three products and no real plan beyond making things well. The first batch of the cleansing balm took four tries before it melted the way it was supposed to, and that’s still roughly how everything here gets made.
Nothing goes into a formula because it sounds good on a label. Every ingredient is chosen for what it actually does, in an amount that matters, and the ones that don’t earn their place get left out, even when that means a shorter ingredient list than what’s expected on a shelf.
Hollow Creek isn’t trying to be everywhere. It’s trying to be good: quietly, consistently, batch after batch.
Batches are small enough that one person can still stand over the whole process, start to finish. That’s slower than it needs to be, most weeks. It’s also the only way anything here has ever turned out right.